Dismantling Grey Markets
Find out how grey market structures are created, why they’re harmful for your brand, and how globaleyez eliminates them to stop their destructive impact on your success.
What are Grey Markets
Grey markets arise when your genuine branded products are sold outside of your authorised distribution network. This happens when a business partner dishonours their contract, or third party sellers purchase your products in one country and sell them in another where the price is higher.
Grey market structures cause serious problems for your brand, including the erosion of price and trust in your distribution network, as well as significant losses of revenue and reputation.
Our Solution for your brand
Several of our services contribute to the successful fight against grey market structures. As each case is unique, we use a dynamically adapted amount and combination of our services to create the perfectly tailored solution for your brand.
Provide indispensable information about the origins of a product and the identity of its seller.
Lets you know which unauthorised marketplaces your products are being sold on.
Marketplace Sales Tracking
Gives you clear insights into the amount of turnover generated on grey markets.
Investigates if your authorised business partners behave according to their contracts.
Grey markets software solution
Discover our innovative software tool perfectly tailored to combat grey markets.
We look forward to finding a suitable solution for your challenges together with you.