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Welcome to the globaleyez world of brand protection!

 

There is a fitting solution to every problem! With globaleyez, you benefit from over 15 years of experience and cross-industry approach to brand protection from a single source.
 

Let us work together to find the optimal individual solution to protect your brand.

 

Discover how we can help your brand

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Our Solutions

 

Our broad solution packages are tried and tested combinations of our individual services, which can be used specifically to tackle complex brand protection problems.

 

 

This is globaleyez

 

Our Team 

Experienced and trained project managers run in-depth research and personal customer support. Expect innovative, flexible and client-oriented solutions!

 

Our Expertise 

We have over 15 years of experience in brand protection and distribution control. The secret to our success: intuition, determination and a passion for brands.

 

Our Passion 

Safeguard the complete  e-Commerce presence of your brand and  protect your IP rights from all kinds of infringements and malicious intent.

 

More about globaleyez and our team

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Why choose globaleyez?

 

Software

Dedicated, powerful and highly scalable software solutions tailored to your special requirements

 

Human expertise

Our brand protection experts support our software with manual research, qualification and advice

Brands that trust us

Audi ECJ ruling

Congratulations to Audi! 

 

We are very pleased to note that the Court of Justice of the European Union ruled in favour of our client Audi in an important trademark claim. 


Backed by a series of test purchases and court-admissible documentation compiled by globaleyez, Audi took legal action against a Polish retailer who marketed non-original radiator grilles adapted to Audi cars and bearing the trademarked Audi emblem. The Court decided that such an action infringed on Audi’s IP rights and asserted Audi’s rights to prohibit third parties from such acts. 


It has been our honour and pleasure to contribute to the success of Audi’s case. We look forward to observing the effects of this groundbreaking ruling on the future of trademark protection across all industries in the EU.


Here you can find the press release about the ruling from the European Court of Justice: 

 

English version

 

German version

Our Services

 

Discover our comprehensive service portfolio for 360° brand protection. Each of our services is highly scalable, programmable and tailored to your brand’s individual requirements.

 

Meet us in person

Whether online or on site, this is where we will be present in the near future

 

 

 16.03.2024

GOSINTCon Workshop in Munich 

 

We are participating in the workshop in Munich about "International company research - success even without a commercial register". 

 

More information

 15.06.2024

GOSINTCon Workshop in Cologne

 

We are participating in the workshop in Cologne about "GEOINT - More than just Google Maps". 

 

More information

 21.09.2024

GOSINTCon Workshop in Hamburg

 

We are participating in the workshop in Hamburg about "Telegram - The new dark web?". 

 

More information

 16.11.2024

GOSINTCon Workshop in Berlin

 

We are participating in the workshop in Berlin about "WEBINT - A look under the hood of websites". 

 

More information

Latest industry insights

Stay up to date with our blog news about the online brand protection world!

 

 

Is Mickey Mouse entering the public domain?

Mickey Mouse’s copyright protection expires in 2024. But does this mean the famous mouse can be used by anyone for any purpose? Find out from our article.

 

 

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Bluesky and brand protection

Find out all you need to know about up-and-coming social media platform Bluesky and how to protect your IP rights on it.

 

 

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The EU questions AliExpress about product safety

The EU’s new DSA requires AliExpress to comply with tougher regulations regarding product safety. Find out what the EU Commission’s official letter demands from AliExpress!

 

 

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Klarna wants a bigger role in e-Commerce

Klarna introduces new features that widen the company’s offering in e-Commerce. Discover the new features and find out how they affect your brand’s IP rights.

 

 

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Ochama in Europe

Learn all about Ochama, the omnichannel marketplace offering groceries and other items in Europe, and its parent company, JD.com!

 

 

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AI and online brand protection

Discover what kind of AI applications are currently in use in e-Commerce and how they threaten the integrity of your IP rights.

 

 

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Temu launches a lawsuit against fakeshops

Chinese shopping app Temu sues fraudsters who mimic Temu’s marketplace to dupe customers. Find out the details here!

 

 

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The Meta Verified subscription package explained

Learn all about the new Meta Verified service, how it works, what you can gain from it, and what kind of problems it may create.

 

 

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Paying your taxes with Stripe?

Besides regular payments between businesses and their customers, Stripe also allows businesses to use it for tax calculation. Find out what kind of advantages and challenges this can bring for your brand.

 

 

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Trending scams and fraud

Discover some of the scams currently in circulation and find out how globaleyez can assist in combating them.

 

 

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The end of external e-Commerce links on TikTok?

TikTok may prohibit its content creators from featuring commercial links to external webshops. Find out the reason behind the potential decision and what it means for your IP rights.

 

 

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Takedowns beyond IP infringements

Fraudsters disregarding your IP rights often violate other regulations as well. Find out how this can help us ensure a faster takedown!

 

 

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Dupe products vs your IP rights

Find out what product duplicates, aka dupes are, what kind of issues they may pose for your brand, and how you can protect your IP rights from them!

 

 

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What is Whatnot?

Discover livestream shopping sensation Whatnot, a rapidly growing US marketplace offering an innovative shopping experience to sellers and buyers alike. The opportunities are clear, but what about the inherent dangers to your IP rights?

 

 

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What is Singles’ Day?

Discover all you need to know about China’s most important shopping event, and find out what threats and benefits it may bring for your brand.

 

 

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Amazon levies new fee on sellers for Seller Fulfilled Prime

Find out all about the reopening of Amazon’s Seller Fulfilled Prime service and the new fee its members have to pay!

 

 

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Rolex and Bucherer announce merger

Two big names in the luxury watch market have made plans to join forces. Find out all about the planned merger of Rolex and Bucherer, and why the Competition Commission has the choice to green light it - or not.

 

 

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Can smileys and apples be trademarked?

Discover two interesting cases that have recently popped up in the world of IP protection

 

 

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What is eBay’s Certified by Brand

eBay launches Certified by Brand, a new platform on the marketplace offering authenticated luxury goods like handbags, watches and jewellery. Find out how this initiative helps luxury brands in the fight against counterfeits.

 

 

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Amazon tests new rating system

Is Amazon changing its well-known five star-based rating system? Find out all the details and what it may mean for your brand.

 

 

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Tchibo opens second-hand clothing store on Sellpy

German e-Commerce platform Tchibo launches a new cooperation to enhance its sustainability efforts. Find out all about Tchibo’s pop-up store on Sellpy and how it helps the environment.

 

 

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Temu and SHEIN battle for the US market

SHEIN and Temu, two ultra-fast fashion marketplaces sue each other in an effort to gain the upper hand in the US market. Find out all about the battle and what it means for your brand’s copyrights.

 

 

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How Belgian consumers shop online

Discover how Belgian consumers behave in an e-Commerce environment and how globaleyez can assist you reaching them.

 

 

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Zara Pre-Owned expands in Europe

Discover what Zara Pre-Owned is, how it compares to other second-hand marketplaces, and what it may mean for your brand’s IP rights.

 

 

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Gen Z and e-Commerce

Find out all you need to know about Generation Z and what your brand has to do to win them over as customers!

 

 

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The beauty industry in e-Commerce

 Find out all about the unique opportunities and challenges beauty brands face in an online trading environment.

 

 

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Tightened product returns at Boozt

Discover all about Scandinavian marketplace Boozt and how they fight against excessive product returns that harm the environment.

 

 

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Public perception of IP rights

Discover the attitude of European consumers towards IP rights and how it affects your brand’s online IP protection strategy.

 

 

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Running a test purchase on Temu

Find out the basics about emerging marketplace Temu, and discover what our test purchase uncovered about this up-and-coming platform.

 

 

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Chinese faster-than-fast fashion retailer SHEIN launches in the US

Find out all about SHEIN, the highly successful fast fashion marketplace and learn all about the issues it may present for your brand.

 

 

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Pinterest partners with Amazon for third party ads

Starting with Amazon, Pinterest will allow third party ads to appear on its platform. Discover the opportunities this may bring for your brand, and how to stop fraudsters from making the most of it.

 

 

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Protecting your trademarks and copyrights in the age of AI

The ever widening field of AI applications has a serious impact on copyrights and trademarks. Find out how to protect your brand’s invaluable IP rights.

 

 

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Amazon simplifies international trade for its sellers

Web 3.0 is a quickly developing space not without its dangers for brands. Find out how Web 3.0 domains work, what kind of threats they pose for your IP rights, and how you can protect your brand.

 

 

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Web 3.0 domains - Cybersquatting in a new world

Web 3.0 is a quickly developing space not without its dangers for brands. Find out how Web 3.0 domains work, what kind of threats they pose for your IP rights, and how you can protect your brand.

 

 

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Amazon takes action against fake IP infringement claims

Amazon files three lawsuits against fraudsters who have issued fake IP infringement claims. Discover all about the case and learn how to protect your brand’s IP rights.

 

 

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Welkoop is deemed Best Webshop of 2023 in the Netherlands

The 21st Dutch Shopping Awards saw the win of Welkoop, Cloudpillo, ZO School and Bolsius. Find out all about the awards from our article.

 

 

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What is Mercari

Discover Mercari, a Japanese C2C marketplace popular in both Japan and the US, and find out what kinds of threats it may harbour for your brand’s IP rights.

 

 

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Twitter Blue - tick for IP infringement?

Twitter blue ticks are available for sale, and ticks in other colours have also appeared on the platform. Find out what these mean and what kind of dangers the new policy poses for your brand’s IP rights.

 

 

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eBay removes seller fees for private sellers

From 1 March 2023, private sellers don’t have to pay selling fees on ebay.de. Find out what that means for your brand and how it may affect your IP rights.

 

 

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EU tax transparency extended to online marketplaces

The European Union ramps up its measures to ensure tax transparency on online marketplaces. Find out how this affects your brand!

 

 

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eBay scores new cooperation with Notable Live

eBay works with digital startup Notable Live to sell sports memorabilia via live shopping. Find out how it works and whether it has any effect on your brand’s IP rights.

 

 

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40 % of online shops mislead consumers

Unfair advertising practices called dark patterns are more prevalent on webshops than you’d think. Find out what this means for your brand, and what to do against them.

 

 

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Trademark infringements in ad campaigns

Google Ads and other search engine ad services allow the use of brand names in ads, which can hurt your brand’s IP rights. Find out how you can protect your brand against such infringements.

 

 

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What is otto.de

Get to know the popular German e-Commerce platform, its innovative solutions and what kind of opportunities or dangers it may pose for your brand.

 

 

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The strike of the stripes

Adidas lost in court against Thom Browne regarding the use of stripes on their products. Find out if this has any implication for your brand’s IP rights.

 

 

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New INFORM Consumers Act to guard IP rights in the US

The US Congress has adopted the INFORM Consumers Act that aims to fight IP infringing goods on online marketplaces. Find out how it affects your brand’s IP rights.

 

 

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Top e-Commerce trends for 2023 and what brand protection experts think of them

Malevolent resellers often buy up highly anticipated products and resell them at a premium. Find out how this affects your brand and how globaleyez can contribute to the solution of this issue.

 

 

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Major consumer behaviour trends for 2023

Malevolent resellers often buy up highly anticipated products and resell them at a premium. Find out how this affects your brand and how globaleyez can contribute to the solution of this issue.

 

 

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Contact us

We look forward to finding a suitable solution for your challenges together with you.

 

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