Latest update: 11.06.2025 | by Lili
The 10 top (and bottom) TLDs
Table of contents
- g, ng, and cc
- Most popular TLDs
- Spammers’ Choice Awards
- With domain monitoring against malevolent actors
Not all domains are created equal. Some tend to be more popular with web users, while others are often associated with spam and malicious content. But in our age, having the right domain is often part of a carefully formulated brand promotion and marketing strategy, which makes it important that you pick the right one.
g, ng, and cc
Top Level Domains, or TLDs, are the last few letters in the domain name that come after the dot. Currently, there are ca.1500 TLDs in the world. These can be categorized according to their age and “location”.
Generic, or gTLDs, aren’t tied to a specific location in the world. These include .com, .net, .gov, and so on. In contrast, country TLDs (ccTLDs) are linked to a specific country, like .de to Germany, .uk to the United Kingdom, .in to India, or .fr to France.
The third category contains the youngest domains. The “ng” in their name, ngTLD, means “new generic.” (Sometimes they’re also called new gTLDs.) These domains were launched after 2012 when the ICANN (Internet Corporation for Assigned Names and Numbers) realized that the existing 22 gTLDs weren’t enough anymore for the growing digital world.
ngTLDs include combinations like .icu, .top, or even .online. According to ICANN’s ngTLD policy, organizations anywhere in the world can apply for their own TLD. Thanks to this, there are currently over 1,200 ngTLDs in use.
Learn how to secure your dotBrand or other ngTLD before the next applications open in April 2026
According to Verisign’s first quarterly report of 2025, Q1 of 2025 saw 4.2 million new domain name registrations, elevating the total number of registered domain names by 1.1% to 368.4 million in the world.
Most popular TLDs
It should come as no surprise to regular internet users that the most popular TLD is .com. This gTLD, introduced in 1985 and short for “commercial”, was originally intended to be used for businesses. However, nowadays it’s mostly associated with well-established, trustworthy domains usually based in the US. (Funnily enough, the ccTLD for the United States, .us, is not nearly as widely used or popular.)
TLD ranking of 2021
According to the latest survey of W3Techs, the ten most widely used TLDs are .com (52.2%), .ru (5.9%), .org (4.4%), .net (3.3%), .ir (1.9%), .in (1.7%) .uk (1.6%), .au (1.6%) .ua (1.3%) and .de (1.2%).
Pie chart: 10 most widely used TLDs in 2021
Out of these ten, .com, .org, and .net are gTLDs, while the rest are ccTLDs tied to a specific country.
Old and trusted gTLDs are popular across the globe, as evidenced by the wide usage of .com, .org, and .net. In fact, .com and .net are responsible for 165.2 million domain name registrations across the globe.
As for ccTLDs, the ones that made the top ten are used in either very populous countries like .in India and .ru Russia, or in countries with a high digitalization rate like .de Germany or .au Australia.
Fan favourite ccTLDs
If we look at the most popular ccTLDs based on Verisign’s survey (please note that any differences in the results of various surveys arise from different methodologies used), there are some surprising appearances on the list.
.cn is the most widely used ccTLD with 24.7 million registrations, which is equal to .tk with 24.7 million registrations as well.
The two “winners” are followed by .de (16.7 million), .uk (10.9 million), .nl (6.1 million), .ru (5.7 million), .br (4.5 million), .fr (3.7 million), .eu (3.6 million), and .it (3.4 million).
While the appearance of .cn, .de, and .uk on the list is no surprise, have you ever heard of .tk? Well, it stands for Tokelau, a territory of New Zealand, and its popularity can mostly be because registering a .tk TLD is free of charge.
Bar chart: most popular ccTLDs in 2021
TLD ranking of 2022
2022 saw a few changes in the rankings and now the ten most popular TLDs were .com (48.1%), .org (4.7%), .ru (3.8%), .net (2.9%), .de (2.5%), .uk (2.2%), .br (1.7%), .au (1.7%), .fr (1.6%) and .jp (1.5%).
It’s interesting to note how .ir and .in (Iran and India, respectively) fell from fifth and sixth to sixteenth and eleventh during one year, while Brazil, Japan, and France entered the top ten.
Pie chart: 10 most widely used TLDs in 2022
If we only compare ccTLDs, there are significant changes in the ranking from year to year. .tk is gone from the top ten, and instead we have .cn (18 million), .de (17.7 million), .uk (11.1 million), .nl (6.3 million), .ru (5.6 million), .br (5 million), .au (4.2 million), .eu (4 million), .fr (4 million) and .it (3.5 million).
Bar chart: most popular ccTLDs in 2022
TLD ranking of 2023
The list of most popular TLDs has shown slight changes in 2023 as well. .com still leads the pack with a whopping 44.8%, and .org is the runner-up with 4.3%. Next up are .de (3.3%), .ru (3.2%), .br (2.7%), .net (2.6%), .uk (2.3%), .jp (2%), .it (1.8%), and .fr (1.7%).
Pie chart: 10 most widely used TLDs in 2023
Looking only at existing ccTLD domains, we get a somewhat different picture. .cn is on top again with 20.3 million registrations, closely followed by .de (17.7 million) and .uk (10.7 million). From then on, the results are closer together. .nl is fourth with 6.3 million registrations, then comes .ru (6.2 million), .br (5.2 million), .au (4.2 million), .fr (4.1 million), .eu (3.7 million), and .it (3.5 million).
Bar chart: most popular ccTLDs in 2023
TLD ranking of 2024
No big surprises await in the most popular TLD rankings for 2024 either. .com is still in the first spot with 43.7%, then .org follows behind (4.1%) and .de (3.8%), closing the top three. The top ten goes on with .br (3.1%), .ru (3%), .uk (2.4%), .net (2.4%), .jp (2.1%), .it (1.9%), and .fr (1.8%).
Pie chart: 10 most widely used TLDs in 2024
As for ccTLDs, no significant changes occurred in the past year. .cn still leads with 21 million, and is followed by .de (17.6 million) and .uk (10.2 million). After that, we have .ru (6.6 million), .nl (6.1 million), .br (5.4 million), .au (4.3 million), .fr (4.2 million), .in (4.1million), and .eu (3.7 million). It’s worth mentioning, though, that the top 10 ccTLDs collect 58.3% of all ccTLD domain registrations. Another interesting thing is that .it fell out of the top ten while .in made an appearance.
Bar chart: most popular ccTLDs in 2024
Out with the new, in with the old
While ngTLDs are gaining popularity as we speak, their usage can’t (yet?) equal older and more established TLDs.
Currently, 13.5% of all domain registrations use ngTLDs, which translates to 37.8 million individual domain name registrations with ngTLDs.
The most popular ones in 2021 were .icu (12.9%), .xyz (11.6%), .online (6.6%), .top (6%), .site (5.2%), .club (3.7%), .vip (3.6%), .shop (2.9%), .app (2.8%), and .work (2.1%).
In 2022, these numbers are .xyz (14.3%), .online (7.5%), .top (6.7%), .shop (4.9%), .site (4.1%), .icu (3.3%), .store (3.1%), .cyou (2.8%), .vip (2.4%) and .club (2.4%).
An interesting group among ngTLDs is highly localized geographical domains. These are usually cities or regions with high digital literacy, like .tokyo, .nyc, or .berlin, with a few notable exceptions like .africa.
Pie chart: most popular domain name registrations with ngTLDs in 2021
One domain to rule them all
Picking a domain name for your brand is like picking an outfit for a business meeting. It has to fit your image, be memorable and easy to recall and has to exude credibility and confidence.
Trusted gTLDs and ccTLDs like .com, .net, .de, or .uk can induce confidence in users, while ngTLDs like .icu (short for and pronounced “I See You”, though the abbreviation can also mean “intensive care unit” in hospitals) or .shop could suggest a young, innovative spirit and awaken curiosity in users.
But a domain name is more than a simple TLD. The part before the TLD is equally, if not even more, important. Yourbrand.net or brandname.uk are great examples of memorable and easy-to-use domains. Take globaleyez.net, for instance.
However, users may type the name incorrectly into their browsers and get lost. Or, in an even worse case scenario, scammers or counterfeiters can buy those domains and use them to dupe customers into believing they’ve established contact with your brand. If you want to avoid this, it makes sense to acquire domains close to yours.
Then there’s the case of cybersquatters. These people acquire domains they suspect would be of interest to a brand. In our yourbrand.net example, these could be buyyourbrand.net, your-brand.net, or anything that closely resembles your original website domain. These people aim to resell the domain names to your brand, for a much higher price, of course.
While it’s impossible to buy every single variation of your domain name before a scammer or cybersquatter can think of it, online brand protection experts can help you do effective damage control as fast as possible.
globaleyez’s domain monitoring service ensures that threats to your domain name are quickly discovered and efficiently disposed of. Which is important enough in case of popular domains, but even more essential when it comes to TLDs with the worst reputation.
Spammers’ Choice Awards
Some TLDs are more often used in scams and spam than others. This doesn’t mean that all of those TLDs are bad, or that none of the most popular TLDs can be used for the wrong goals.
However, according to the research of the Spamhaus project, there is a tendency for the following domains to appear in scams, mainly because registrars sell a large amount of them to known spammers.
The Spamhaus project calculates the score of bad domains by comparing all registered websites with a specific TLD to actual bad ones with the same TLD. Since this calculation may provide a false ranking due to the size of an actual domain, Spamhaus uses a corrective measure that accounts for the size of a certain domain and the number of bad domains found within.
Based on this calculation, .asia is the worst with a “badness index” of 3.23.
It’s closely followed by .surf (3.17), .gq (2.44), .ml (2.10), .date (2.04), .cf (1.94), .top (1.84), .tk (1.66), .ga (1.44), and .work (1.35).
Bar chart: the Spamhaus score of bad domains following .asia in 2021
As you can see, we have a slight overlap of the most widely used and most abused TLDs with .tk, .top, and .work. This again shows that any domain can be used for honest or dishonest purposes, and you have to be vigilant when it comes to the protection of your domain name.
In 2022, we saw a changed list based on the same criteria. The domains most often chosen by spammers were .rest (3.99), .top (1.74), .hair (1.63), .live (1.49), .beauty (1.39), .wiki (1.38), .gq (1.30), .mom (1.24), and .ml (1.20). Out of these TLDs, .gq was a ccTLD for Equatorial Guinea, and .ml was for Mali, while the rest were ngTLDs.
Bar chart: the Spamhaus score of bad domains in 2022
In 2024, the list has changed again. There we had .sx (9.2) at the top, followed by .cc (8.9), .lc (6.8), .ac (6.3), .tv (5.4), .my (5.3), .ws (5.1), .cm (5), and .vg (4.8).
Bar chart: the Spamhaus score of bad domains in 2024
With domain monitoring against malevolent actors
Whether with the most popular or most notorious TLDs, registering a domain name is relatively painless, which is why fraudsters have an easy time getting ahold of domain names that resemble your brand. Finding them, on the other hand, is not that easy, unless you’re a trained online brand protection expert.
With software tools like traxster, we monitor domains on all levels. We find domain names that resemble your brand’s name and provide comprehensive analytics to filter out authorized pages and separate small timers from the big fish that cause your brand the most harm.
All this allows us to effectively enforce your rights and take quick action against domains that violate your trademark.
If you fear that fraudsters are misusing your brand’s domain name, cybersquatters have snatched the domain you want, or have any other concerns about your brand’s online protection, reach out to globaleyez and let us show how we can help you.