What is Magento

 

Building and maintaining webshop software can sound like a hassle, which is why businesses often turn to e-Commerce software providers to take it off their plates. If you’re in the same boat, you’ve probably heard of Magento. If not, here’s your chance to find out all about it.

 

 

Introducing Magento

Launched in 2008, Magento is an open-source e-Commerce platform that enables businesses to create and manage online stores. The company was acquired by Adobe in 2018 and prides itself on providing extensive customization options, robust functions, and scalability to fit the needs of businesses large and small.

 

 

Screenshot of magento-opensource.com displaying Magento’s homepage

 

 

Thanks to its modular architecture, Magento allows customers to integrate various third-party tools and extensions. Since Magento is open source, it can also rely on the open source community to fix bugs, introduce new features, and create innovative solutions to any kind of problem.

 

 

Magento in numbers

Together with Shopify and WooCommerce, Magento is among the top 3 most popular e-Commerce providers in the world. Currently, over 240,000 shops run on Magento worldwide, with businesses in the US, the UK, the Netherlands, and Germany taking the lead.

 

Regarding transactions, Magento businesses record an annual transaction value of $155 billion. The platform’s most popular shop categories are furniture, fashion, and footwear.

 

Magento’s open source platform has been downloaded over 2.5 million times, and its open source community counts around 480,000 members.

 

 

Magento vs Shopify

Magento’s biggest competitor is Canadian e-Commerce provider Shopify. Launched in 2004 as an online shop selling snowboards, Shopify has over 5.6 million customers today and a 20% market share in the top 1 million most visited webshops. (In comparison, Magento hosts 200 of the world’s top 1000 online stores.)

 

Shopify also promises a simple, scalable solution for businesses to create and maintain webshops.

  

 

Screenshot of shopify.com displaying Shopify’s homepage

 

 

While Shopify is the most popular provider in the US, European businesses tend to prefer Magento. In Germany, for example, 10.1% choose Magento over Shopify (6.8%). In France, Magento is also in the lead with 12.5% while Shopify takes second place with 7.2%.

 

On the other hand, Shopify (38%) clearly wins the US over Magento (7.9%). In Canada, the situation is similar, with a 33%-9.1% win to Shopify. In the UK, Shopify is also in the lead with 22.3%, while Magento has 15.7%. In Ireland, 24.4% of merchants choose Shopify and 12.6% go with Magento.

 

In general, it could be said that English-speaking countries seem to prefer Shopify over Magento, while in continental Europe, Magento wins over its Canadian rival.

 

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The trouble with e-Commerce providers

While e-Commerce platforms like Shopify, Magento, and WooCommerce make the lives of honest business owners much easier, they unfortunately lend the same advantages to fraudsters as well.

 

Anyone can open a store on these platforms, including counterfeiters, scammers, and dishonest sellers who infringe on a brand’s IP rights to steal customers and revenue from them. And while fraudulent webshops used to stand out with their poor graphics, lazy formulations, and big spelling mistakes, fraudsters today can create compelling, flawless webshops with minimal effort.

 

Find out how to recognize a fake product!

 

Indeed, thanks to Magento & Co., creating a professional, authentic-looking, and thoroughly convincing webshop is easier than ever, especially with social media providing simple mass promotion options.

 

This is a significant problem for consumers and brands alike. Consumers are easily duped into buying fake and potentially dangerous products from fraudsters, while the increasing amount of IP infringements puts brands’ revenue and reputation at risk.

 

 

How to protect your brand on Magento, Shopify, WooCommerce, and Co.

You can’t stop fraudsters from opening compelling and authentic-looking webshops that infringe on your IP rights. However, the impossibilities end there. Because as soon as the shop is open and online, globaleyez can find and end it for you. How?

 

Our domain monitoring service picks up potentially infringing domains that use a reference to your brand, products, or services in their domain name or registration, meta descriptions, keywords, and even HTML text.

 

Our powerhouse software tool, domainiac, has versatile filter options to narrow or widen our search to perfectly fit your needs. For example, we can search for specific registrars and registrants, TLDs, HTML language and content, hosting providers, creation date, and even turn on a “shop only” function. This is especially useful for Magento or Shopify-powered websites that use your IP-protected assets without your authorization.

 

Moreover, where available, domainiac even delivers SEO analysis, including an estimated monthly traffic based on keyword and impression potential on Google. This is an added perk for your marketing team, but even more important for the protection of your IP rights. Armed with this information, we can compare the relevance of the sites we found and prioritize the biggest offenders for our response.

 

Find out all about the connection between SEO and online brand protection!

 

As social media is crucial for advertising, a round of social media monitoring is essential to detect any ads, posts, or product listings fraudsters use to lead consumers to their fake shops. In addition, it’s a great tool for uncovering previously unseen links between seemingly independent fraudulent offers.

 

In case we need to gather more information about a fraudulent listing or seller, we recommend a test purchase. This allows us to get as much data as possible about the origins of the product and the identity of the seller.

 

Finally, with all the evidence gathered, it’s time to enforce your rights and demand the removal of the fake shop from the internet. Whether the fraudsters used Magento, Shopify, WooCommerce, or their own tools, we ensure that their fake shops disappear from e-Commerce.

 

 

Conclusion

e-Commerce providers like Magento, Shopify, and WooCommerce offer great services to sellers, honest and fraudulent alike. Don’t let compelling fake shops created via Shopify & Co steal your revenue, your customers and your reputation!

 

Contact us and let’s get started on a comprehensive online brand protection strategy, perfectly tailored to your exact needs.