What is Spartoo?

 

Founded in 2006, Spartoo is a French fashion retailer specializing in apparel, shoes, accessories, and handbags. Spartoo offers products from over 8,000 brands, including well-known ones such as Ralph Lauren and Lacoste, as well as in-house brands like Betty London, Dream in Green, and Fericelli.

 

The company employs a hybrid (or, as they say, phygital) approach, complementing its online marketplace with physical locations across France. Similar to Amazon, Spartoo sells both its own stock and provides access to its platform for third-party sellers.

 

 

Screenshot of the homepage of spartoo.com

 

 

Headquartered in Grenoble, France, Spartoo is currently available in 30 countries, including Germany, Spain, the UK, and Italy.

 

The marketplace is certainly popular in France: Capital magazine has recently named it the best marketplace in the multi-brand footwear category for the fifth year in a row. When comparing all 500+ competitors across all categories, Spartoo also comes in as the overall winner.

 

Spartoo uses a customer-centric approach. This is why the company finds it imperative to provide an excellent shopping experience to customers both on and offline. In addition, the platform prides itself on its attentive in-house customer service team and fast logistics solutions.

  

 

Spartoo in numbers

Spartoo.com has roughly 2.2 million monthly visitors and is ranked 25th in the category of fashion and apparel in France. The list is topped by SHEIN, Vinted, and Zalando.

 

The company reports an annual revenue of 130.46 million euros, a 8.3% decrease from the year before. The decline has been steady since 2021, the year when Spartoo realized its best revenue figures (150.3 million euros) of the past five years.

 

Spartoo works with around 370 employees, most of them located at their headquarters in Grenoble.

 

 

Spartoo and sustainability

Spartoo states on its corporate website that it’s committed to protecting the environment. To further this goal, Spartoo operates a C2C platform where customers can sell their pre-owned items.

 

Learn all about other marketplaces’ pre-owned platforms!

 

In addition, Spartoo also markets an eco-responsible collection of fashion products, easily findable by a separate tab on the marketplace.

 

 

Screenshot of spartoo.com displaying the product categories available in Spartoo’s eco-responsible collection

 

 

However, despite these efforts, climate protection organizations claim that not enough information is publicly available about Spartoo’s overall activities towards becoming more sustainable.

 

 

Online brand protection on Spartoo

As Spartoo works with third-party sellers, it’s relatively easy for fraudsters to slip onto the platform and offer IP-infringing products. This is why it’s important to have a comprehensive online brand protection program in place, and globaleyez has the perfect solution for you.

 

Our online monitoring services uncover potentially IP-infringing content online, like images, social media posts, ads, product listings, and more. In the case of Spartoo, we highly recommend marketplace monitoring to check for unauthorized product listings, both counterfeit and grey market.

 

If you require more information about the origins of a product or the identity of a seller, we offer a test purchase. Moreover, we carefully document all our findings in court-admissible screenshots, supporting you in an eventual lawsuit against the fraudsters.

 

Finally, we enforce your rights and demand the removal of any infringing content from the internet.

 

 

Related topics

How French consumers shop online

 

The top 10 cross-border retailers in Europe

 

The importance of a great online shopping experience

 

 

Conclusion

Spartoo is a well-established fashion marketplace available in over 30 countries in Europe. Despite its relatively high standing, IP-infringing listings can indeed appear on Spartoo.

 

Don’t let fraudsters infringe on your invaluable IP rights! Get in touch with us and let’s set up a perfectly tailored online brand protection program for your brand.